Sustainable behavioral change requires more than compliance. It requires commitment.
So what does it take to move the middle?
Begin by understanding that leaders can implement change in two ways: through the stroke of a pen, and by promoting behavioral changes. The most sustainable changes almost always fall in the latter category.
Sure, the stroke of a pen has its place. But it’s going to take a lot more than a memo to significantly boost your customer-satisfaction scores, adopt a consultative sales approach, or systematically reduce cost overruns—or make any other change that truly matters for your business.